This is me. I’m Steve.


If you haven’t guessed by now, I’m Steven Potter and I’m a reporter. And a producer.

This site is simple — it contains my most recent work in chronological order.

For my full portfolio, please check here.

Send me an email at stevenpotter.reporter[at]





Cornering the Market

What’s next for the Madison Public Market?

It’s been more than 15 years since the idea for a Madison Public Market was born, and there have been many stops and starts along the way.

Read the story here.

(Image credit: Madison Magazine; photo by Larry Chua, rendering by MSR Design)

Getting out of our traffic jam

Whenever those lists measuring cities’ advantages, benefits and general livability are released, Madison is usually ranked near the top.

We’re regularly heralded as exceptional across any number of categories — the best place for recent college grads to live, the best city for parks, the healthiest, the happiest. The list goes on and on. We’ve even been ranked at the top of lists for having the best-tasting water.

But there’s one major area where Madison falls short: traffic. The Beltline Highway — which was built to ease congestion and route traffic around the city instead of through it — is often clogged with cars. If you’re traveling toward or away from downtown, our two beautiful lakes provide not only scenic views but also a number of opportunities for bottlenecked, stop-and-go traffic — and headaches — along the isthmus. We simply have too many vehicles and not enough roads.

Read the full article here.

(Photo credit: Larry Chua/Madison Magazine)